Monthly Archives: "November, 2014"

The pitfalls of buying cheap display graphics from the Internet
The Internet is a great resource if you want to cut the costs of your advertising budget. With so many businesses advertising their wares on the web, you can easily find the perfect pop up, graphic panel or roller banner for that all-important trade exhibition. Once you’ve found a design you like, you can then shop around for the cheapest quote and bingo – you’ve got what is now known in business speak as a ‘win/win situation’. A great...

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How not to exhibit yourself – tips to help you get it right
Exhibitions and trade events can be a wonderful opportunity for you to showcase your business. But they’re also one of the toughest environments to shine in, as you’re in the same room as your direct competitors and you’re all going after the same customers. Get it right and your time at an exhibition could give your business a real boost. Get it wrong, and you could damage your reputation beyond repair. So what are the dos and don’ts of...

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Effective Event Branding
Setting up stall at a trade exhibition or event is a cost-effective way of reaching a lot of potential customers quickly and efficiently. It offers you the chance to communicate directly with your audience, face to face, as well as getting your company noticed by the right clientele.   But to utilise this time spend at ‘ground level’ as profitably and as efficiently as possible, a strong brand identity that can be turned into an ‘experience’ is essential.   What is a ‘brand...

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A Business with no sign is a sign of no business!
Do your customers know who you are?    What you do?      Do they even know where your offices are on the high street?    Even the smallest business needs to advertise its presence in the marketplace, and while attention has been firmly fixed on Internet advertising for some time now, there’s still a place for a simple but effective ‘real world’ signs that points passing trade in your direction. Making your voice heard above the noise Hiding away behind a blank...

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Custom display stand for an exhibition
Do you have a product that you need to display on your stand, but can’t quite find the right plinth or stand for it? How about having a product display stand custom made for your exhibition? This is what we have produced recently for a company who make headphones.   Their headphones come in all shapes and sizes and in order to display them properly they needed to be at hand height and hang nicely. Our brief was to design a display stand,...

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